If someone asked you what the most important marketing tool is, you would probably respond with business cards. You would be dead-on about that considering that it lacks a doubt an effective marketing tool. What if you were asked if there is a specific rules concerning business cards? The answer will vary depending upon where you are situated worldwide.
In Japan, business cards are called meishi and are exchanged with terrific event. The appropriate way to offer and get cards is with both hands. It is first receivee with both hands, followed by a bow, and expression of appreciation to the individual for the chance to meet them. The cards are not then immediately put away, because it is regarded as disrespectful. It is printed in the house language on one side and Japanese on the other and provided with the Japanese language side up. The Japanese place emphasis on status and hierarchy, so a title is a must. Throughout a meeting the Japanese typically position the cards on the table in front of them.
Business cards card will consist of the name and title in addition to the business name, address and phone number of the business person. In Japan it is discredited to compose on the card as well as putting the card in your pocket or wallet. These actions are considered as rude. Cards are put in card holders. Because the Japanese value the business card so highly, the greatest quality cardstock is normally used.
Business card etiquette is a bit more unwinded in the UK and includes little event. It is ruled out disrespectful to keep cards in your pocket, however they must definitely be kept clean and nice.
In India they exist so the recipient may check out the text as the card is being handed to them. If you have a university degree, or any honor for that matter, it is something that must be placed on the card. When handing and getting business card the right hand is used, and the cards do not require to be translated into Hindi.
The United States and Canada.
Little if any ceremony is attached to card exchanges here, the business card rules is rather loose. Although cards should be kept tidy and nice, it is not unusual for businessmen to bring cards loose in their pockets or to make notes on the card’s back or other blank surfaces. It is really suggested by many to leave parts of the card blank to have an area to write on when out in the field. Finding a writing surface area can be difficult to discover often.
They are normally distributed at the start of meetings, and simply one is given. At informal conferences more than one business card is handed.
In China it is more effective to present your card before you ask for that of the other individual. The translation of the card remains in streamlined Chinese characters and in the appropriate dialect (Mandarin or Cantonese.) If the business is differentiated by being the earliest or the largest the card will communicate that fact. As in Japan, the card exists with both hands, Chinese translation dealing with up, with the type towards the recipient so the card can be read. After getting a business card it is traditional to bow and thank the individual for the chance to meet with them. After getting a card it is examined thoroughly, and a good gesture would be to ask for an explanation of some point to convey interest. The cards are never put a card away instantly and never composed on.